Rich left a successful creative career to found The Diversity Standards Collective - now a global network of over 10,000 diverse voices guiding brands like Coca-Cola, Netflix, and adidas. His work redefines how inclusion shapes research, storytelling and the way brands see the world.

Kiran Bance leads with both strategy and empathy. As OMG UK’s DEI Director, she’s delivered a data-driven five-year plan, uniting nine employee networks, and pioneering tools from the Inclusion Index to bias-mitigation training - all underpinned by measurable, structural progress.

Manish founded Here & Now 365, the UK’s largest multicultural marketing agency, two decades before inclusion became mainstream. His campaigns for brands like ASDA, NHS and Virgin Media have redefined how communities are represented, proving that diversity is not just good ethics - it’s good business.

Lucy Daramola brings the same spirit to Microsoft Advertising. With empathy and determination, she’s mentored emerging talent, championed pay equity and founded The Strategic Salary Series - a podcast empowering women and people of colour to negotiate with confidence and lead authentically.

What impressed the judges most was Charles’s model of allyship - not performative, but practical; not momentary, but measurable. His leadership proves that inclusion isn’t about being seen, it’s about showing up, doing the work, and making change that lasts

OMG Unite, OMD UK and Sips & Bites for Quaker: Together at the Table for Suhoor -It treated Suhoor with rare authenticity, using real Muslim families and community-led insight to show a moment brands usually ignore. Sensitive, respectful and culturally precise - and it delivered strong results and meaningful community impact.

The campaign demonstrated exemplary inclusive media planning, rooted in a deep understanding of under-represented adult learners. The team combined community media, hyper-local targeting and culturally relevant channels to reach audiences who are traditionally excluded from higher education, delivering meaningful engagement and measurable impact.

As an All In Champion since 2021, IPG Mediabrands have demonstrated tangible impact through their implementation of the All In industry action plan, from their Level 50+ programme to progressive policies covering neonatal care, fertility, pregnancy loss and Transgender & Non-Binary Inclusion to show that inclusion isn’t just policy - but competitive advantage.